Improved AmeriColor Coral Red Soft Gel Paste Food Color, 0.75 Oz Bottle

AmeriColor has developed a unique form of color and packaging for its products to provide greater efficiency, quality, value, and convenience for decorators. The company has created Soft Gel Paste, a pourable, highly concentrated gel that breaks with the industry standard of a hard paste in a jar. The company purposefully chose a squeezable bottle with a flip-top cap, which allows the color to be dispensed in individual drops for clean and easy-to-repeat control from one application to the next.

These highly concentrated soft gel food colors are formulated with the necessary dye concentration levels to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pourable gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide, with more than 50 colors to choose from. The product is made in the United States and is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product. The deep, vivid colors have no aftertaste, making them perfect for a variety of applications, including royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings and icings, gum paste, marzipan, and pastillage.

Soft Gel Paste is peanut, tree nut, soy, and gluten-free, and it is also Kosher certified. The AmeriColor squeeze bottles with flip-top caps allow users to precisely measure their color drop by drop, ensuring the same results every time.

Overall, AmeriColor's Soft Gel Paste offers a unique and innovative solution for decorators, providing them with a highly concentrated, pourable gel that delivers vibrant, consistent results while maintaining the convenience and ease of use that they demand.

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